Quartile leverages Amazon Marketing Stream's real-time data to adjust bids, budgets, and placements in real-time—reacting to customer purchase signals every hour. By optimizing at peak times and reducing spend during low-converting periods, brands improve efficiency, increase conversions, and reduce wasted ad spend. With machine learning-powered automation, Quartile enables advertisers to scale seamlessly, capturing more sales while freeing up time from manual bid adjustments.