Buy With Prime is a new feature offered by Amazon that allows Prime members to purchase products directly from select retailers using their Amazon account. This means that retailers who participate in Buy With Prime can reach a wider audience and benefit from Amazon's streamlined checkout process and trusted brand.
How Buy With Prime Benefits Sellers
There are undeniable advantages to using Buy With Prime:
- You'll Have Access to Amazon's Customer Base
As mentioned above, the main benefit of Buy With Prime is the ability to tap into Amazon's massive customer base. With over 150 million Prime members worldwide, you have the potential to significantly increase sales simply by offering Buy With Prime to your customers.
Rather than having to manage all your new orders, you can leverage Amazon's existing infrastructure for shipping and customer service. This can save you time and money, all while scaling your business. Buy With Prime is a great way to boost sales if you don't have the resources to create your own logistics and customer service networks.
- Amazon's Analytics Tools Will Improve Your Marketing Efforts
Buy With Prime gives you access to detailed data and analytics to help you better understand your customers. With this, you can adapt your product offering and improve your marketing efforts.
- You May Find a New Customer Base You Never Considered
Thanks to Amazon's massive customer base, you're able to target new buyer personas. There may be a whole new group of customers who didn't previously know about your products. This can be especially beneficial for small retailers who might not have the resources to invest in large-scale marketing campaigns.
How To Set Up Buy With Prime
- Create your Amazon Seller account with your business details.
- Link your Seller Central and Amazon Pay accounts to the Buy With Prime Platform
- Import your product catalog (or set up your products), then choose which to offer Prime for.
- Copy and paste the button code for "Buy With Prime" into your existing site.
Final Thoughts
Buy With Prime represents a significant opportunity for retailers to reach a wider audience and increase sales. The advantages of reaching a wider customer base, utilizing Amazon's data and logistics, and expanding your reach are undeniable. It's important to remember that Buy With Prime is just one of the many tools you can use to grow your business: You also need to consider email marketing, social media, and content marketing to help you reach your target audience.
