Cleanlogic is an innovative skin care brand committed to providing high-quality exfoliation & cleansing products, while championing the greater social mission of supporting individuals with disabilities.
One of Cleanlogic’s product lines is proudly assembled in the USA by individuals with disabilities. The brand incorporates braille on its packaging to better support blind and visually impaired customers, and their “purchase to employ” mission aims to increase the employment rate of disabled individuals by 10% over the next decade.
Truly a force for good, Cleanlogic’s brand mission has resonated with consumers and Walmart alike, leading to success in the chain’s brick-and-mortar stores across the country.
Challenges:
Cleanlogic has taken an unconventional path to success for an emerging brand, focusing on in-store distribution first, and then following that with digital advertising.
While they have historically excelled in brick-and-mortar distribution, securing five items chain-wide in Walmart stores, they found themselves lagging in digital and eCommerce marketing. Up until recently, they hadn’t leveraged Walmart Connect to support in-store sales and scale its reach online.
Walmart Connect, Walmart’s retail media advertising platform, enables brands of all sizes to connect with Walmart customers, with ads both online and in-store.
Cleanlogic sought a flexible, efficient partner with the expertise to help them launch their digital advertising efforts — particularly on Walmart.com — while maintaining the agility to adapt quickly as an emerging, mission-based brand.
Solution:
Cleanlogic partnered with Quartile to launch its Walmart Connect advertising efforts.
The brand began running Walmart Connect ads with the goal of supporting and bolstering their brick-and-mortar presence. The team adopted a "crawl, walk, run" strategy, starting with small budgets and scaling spend as positive results were achieved.
Using Quartile, Cleanlogic was able to quickly test, pivot, and optimize campaigns.
With a strong focus on agility and efficiency, Quartile allowed Cleanlogic’s team to make data-driven decisions that were crucial to the brand's growth in Walmart Connect advertising.
“I think the biggest thing with Quartile is the efficiencies we've been able to see how quickly we can test with some of the automations.” - Brenna Nelson, Sr. Manager, E-Commerce Sales & Marketing, Cleanlogic
One of the key factors of this successful partnership has been the collaborative nature of its relationship with Quartile. Quartile's team provided strategic insights, quick turnarounds, and tailored recommendations for Cleanlogic’s specific needs as a smaller, emerging brand. This collaboration has enabled the marketing leaders on Cleanlogic’s team, like Nelson, to make agile decisions and adjust strategies in real-time.
“Being an emerging brand with a small internal team, we need partners that can work quickly alongside. Working quickly, efficiently, yet thoroughly, is very important. And that's what we've been able to find with Quartile.” - Brenna Nelson, Sr. Manager, E-Commerce Sales & Marketing, Cleanlogic
Cleanlogic also began testing sponsored brand video ads, bidding on high-velocity category keywords such as “body wash” and “bar soap,” to encourage basket-building purchases. This strategy aims to cross-sell Cleanlogic’s bath accessories to shoppers already browsing for complementary products.
Results:
Since partnering with Quartile, Cleanlogic has achieved results that exceeded expectations across key metrics.
“Results have exceeded everyone's expectations so far in terms of efficiencies, in terms of CPC's, in terms of how much revenue we've been able to drive still with a relatively small spend and small base overall.” - Brenna Nelson, Sr. Manager, E-Commerce Sales & Marketing, Cleanlogic
Revenue Growth: The company has experienced week-over-week growth in advertising-driven revenue. Sales volume has increased by 593% and ROAS has increased by 52%.
Efficiency: Quartile’s automation allowed Cleanlogic to reduce cost-per-click (CPC) rates by 33% while still driving high levels of engagement.
Expansion: Cleanlogic’s success on Walmart.com helped the brand secure two additional product SKUs for Walmart stores. The company also started testing Walmart Marketplace in Q4, with plans to scale this into 2025.
Additionally, Quartile's experts have now helped Cleanlogic plan new advertising initiatives, such as expanding into Instacart advertising to further support their grocery channel presence—a logical next step, given Cleanlogic’s success in the brick-and-mortar grocery space.
What’s Next:
Cleanlogic’s ability to combine strong business performance with a meaningful social mission makes it a standout case study of how brands can thrive with the right combination of technology, strategy, and purpose.
With plans to expand to Walmart Marketplace, and potential for future Instacart advertising, Cleanlogic is poised for continued growth – and thus continues their mission to support individuals with disabilities. The company’s agility, paired with Quartile’s expertise, has enabled them to navigate the complexities of eCommerce advertising while staying true to their core mission.
In addition to their Q4 tests, Cleanlogic is planning larger campaigns aligned with major brand milestones, such as October’s Blindness Awareness Month, highlighting their commitment to the visually impaired community.
Through its partnership with Quartile, Cleanlogic has successfully bridged the gap between its strong brick-and-mortar presence and the evolving demands of digital commerce.
