Achieving impactful results with Google Ads requires a combination of cutting-edge technology and expert guidance. E-commerce is fast- moving, retail media is ever changing, and marketers and brand owners are time strapped.
That’s why we’re excited to enter a new era of Quartile for Google Ads.
From campaign creation to conversion, our newest product releases are the most innovative yet and empower e-commerce marketers and brand owners with the tools to drive results.
As the world’s largest retail media optimization platform, Quartile now offers unparalleled support and optimization capabilities for your Google Ads campaigns.
Google Smart Launch Tool
Regardless of the size of your business, one of the most difficult parts of crafting a successful strategy for Google Ads is determining what campaigns to create and how much ad spend they should receive.
Enter: The Google Smart Launch Tool. The most effective way to build and segment Google Ad campaigns.
Our Google Smart Launch feature uses proprietary AI to systematically analyze historical data and find the optimal catalog segmentation - by brand, product type, performance, price tiers, custom labels, and more.
If you’re starting to utilize Google Ads, this feature will recommend a comprehensive strategy for campaigns across all products with historical data.
If you already have existing campaigns, it recommends which campaigns to keep, which ones to replace, and which new ones to create. This ensures an optimized campaign structure without compromising your existing performance.
How We Work with Performance Max (PMax)
Our Google Smart Launch Tools provides recommendations for both standard Shopping campaigns and Performance Max (PMax) campaigns.
Smart and performance- driven segmentation is a proven approach to aim PMax in the right direction and reach its full potential.
If PMax is a sports car, Quartile builds smooth roads that help drive performance.
Quartile complements PMax by providing more granular control through product segmentation, which allows you to run specific campaign types tailored to the performance of different products.
This segmentation enables better performance visibility, allowing for refined targeting strategies that further optimize Google's automated approach.
The Quartile portal also includes our Performance Max Placement Distribution Dashboard which provides greater transparency into PMax placements, enabling you to understand which placements drive the most spend and revenue for better, insight-driven decisions.
Dynamic Performance Labels
Performance-based segmentation of your products is a known winning strategy, most marketers don't have the time to manually move products between different campaigns continuously.
Our Dynamic Performance Labels feature eliminates manual product labeling and enables continued optimization. Our system automatically assigns high and low-performing products to different campaigns on a weekly or monthly basis.
This enables you to reduce spending on high-traffic, low-converting products by lowering CPCs where needed, allowing other products a better chance to convert.
Price Competitiveness Labels
Our Dynamic Labels also enable you to automatically prioritize your most price-competitive products when data shows better pricing than competitors, driving more visibility and conversions.
Expanded and Extensive Reports
Quartile now includes an extensive suite of reports for Google Ads, ensuring accelerated time to insights and impactful data-driven decisions.
Search Term Classification Report
Our Search Term Classification Report automatically classifies search terms into various categories such as trademark, non-branded, branded, and more to provide key insights into each group’s performance.
By automatically grouping search terms into intelligent categories, this report enables you to more easily parse performance and streamline ad spend allocation.
Price Competitiveness Report & Automatic Labeling
Our expanded Price Competitiveness Report shows how many products match the benchmark price and how many are priced below it, enabling you to gain price insights beyond what’s available through Google Merchant Center.
This same functionality works in tandem with our Dynamic Labels feature to automatically prioritize your most price-competitive products when data shows better pricing than competitors, driving more visibility and conversions. Likewise, when our system identifies areas of the catalog that are not price competitive, you can reduce investment there if they are less likely to convert.
Ad Overview Report
Our comprehensive Ad Overview Report on Google Ads performance data provides a fast and effective way to understand your general Google Ads performance.
Easily understand how revenue, cost, and other metrics are distributed across campaigns, campaign types, products, devices, and more.
Search Query Analysis Report
Our Search Query Analysis Report analyzes search term performance by N-grams and allows you to drill down to investigate the most common overlaps. That includes digging into the most common combination of terms for clicks for a specific product to add that keyword to target in campaigns.
Cross-Channel Performance Report
If you’re leveraging Quartile for other channels, including Amazon, you’re able to view cross-channel product performance all in one report within the Quartile portal.
Additional Features
Lastly, there are two more features that add greater efficiency into the mix:
Dynamic Budget Optimizer
With Dynamic Budget Optimizer, you can set custom budget parameters at the campaign or account level, allowing the Quartile platform to automatically adjust Bid Strategy targets and help you meet daily and monthly budget goals.
AI Ad Copy Generator
Crafting effective copy, en masse and at scale, is essential for performant campaigns. Leverage our AI Ad Copy Generator to quickly create effective ad copy for Search and PMax campaigns by selecting specific products, brands, or categories.
How It Works When You Partner with Quartile
As is always the case with Quartile – our leading platform is only part of what has led to over 5,300 customers partnering with us to improve their retail media results.
Like adding a decade of Google Ads experience to your team – when you utilize Quartile’s AI-powered platform, you also gain the support of our Google experts to help you strategize, improve, and drive results.
If you’re interested in seeing what’s possible with this comprehensive suite of features, we first offer a seamless process to upload products via direct integrations with Shopify, BigCommerce, and WooCommerce or through feed file submission.
Our Technical Implementation Team ensures high-quality feed transformation to maximize your product visibility and performance – and ensure the feed is optimized for Google Merchant Center.
From there, our Launchpod team will utilize our Google Smart Launch Tool to create an optimal campaign structure and then your dedicated account manager will use AI and analytics tools to identify ongoing opportunities for growth and efficiency.
By combining our leading AI with our industry- native expertise, we provide the most comprehensive solution for Google Ads in the market today.
Finally, stay tuned to our blog or talk to your Quartile Account Manager, as the team is releasing further features and capabilities for Google Ads through the rest of 2024 and into 2025!
