2024 Retail Media Pulse Report: Channel ROI, AI Outlook, and More

Retail media is evolving rapidly – and we’re right in the middle of it.  

Our latest report, "2024 Retail Media Pulse Report: Insights and Outlook", explores the strategies and emerging trends that are shaping the future of advertising in the retail industry. 

By combining our insights from over 5,300 customers leveraging our platform, alongside a market-wide survey distributed by NewtonX, we’ve compiled a comprehensive view of retail media to help guide your strategy for 2024 and beyond.  

Our research revealed overwhelming satisfaction with retail media. In fact, over 75% of respondents across all sectors were very satisfied with the impact of retail media – with 94% of marketers increasing spend for at least one media channel over the next year.  

What led to these results – and how can they inform your retail media strategy for Q4 and beyond?  

Key Insights: 

• Multi-Channel Success: Successful retail media strategies are multi-channel. We found marketers use ~4 retail media channels as part of their retail media strategy, with Search, Social, and Amazon continuing as dominant channels. 

• Essential Leading Channels: Respondents confirmed that Amazon Ads and Google Ads are their most effective channels for ROI. While other channels like Meta Ads serve useful for mid and upper funnel conversion. 

• Increasing Investment Will Increase Competition: Optimism and ROI are fueling increased investment across multiple channels through Q4 and into 2025. Retailers looking to stay competitive will need to select the right channels, optimize ad budgets, and navigate the challenges and opportunities ahead.     

• AI Will Decide Future Leaders: There was consensus amongst all respondents on the need for innovative solutions including AI, real-time targeting, and enhanced personalization. With that demand comes increased investment in AI as the next frontier in retail media.  
  

Total U.S. retail sales for November and December 2024 are expected to increase by 4.8% YoY to reach $1.353 trillion, with ecommerce growing at nearly twice that rate at 9.5%.  

Marketers with strong retail media strategies stand to benefit most from this spending spree. Leverage this comprehensive report today to ensure your retail media strategy is well-informed, stacks up against the most successful retailers in your segment, and drives sales for Q4 and beyond.