Today’s release of the new Quartile Portal user interface (UI) makes it easier than ever to understand performance, find the most important insights for your business, and cut through the noisy world of ecommerce.
When you’re running an ecommerce business, every second counts. Whether you’re analyzing performance, tweaking settings, or reporting out success – you can’t waste time deciphering, searching, or interpreting.
Since our Portal was originally designed, Quartile has grown – in the number of advertising channels we support, in the amount of data we can provide our customers, and in the scale of our customers businesses.
While our customers have enjoyed using our Portal for many years now, we knew there was room for improvement. We felt confident we could simplify and streamline the interface, make our data visualizations more visually communicative, and give users more control.
“This redesign reflects the evolution of Quartile. We enable so much more now, and our user interface needs to reflect and facilitate all that we provide our customers.” - Caio Spoladore, Lead Product Designer, Quartile
We’ve redesigned our reports across the board and added new visualizations to make it easier than ever to understand your performance.
These new data visualizations and tables have a cleaner aesthetic, more defined sections and divisions, and work to better communicate their insights.
From our improved Account Performance reports to our new Forecast reports, you’ll notice facelifts across the Portal to make it easier than ever to understand your business’ advertising success at a glance.
Control what you want to see – hide what you don’t.
You’re now able to customize what metrics to include in tables throughout the Portal and enable various filters to streamline your view and focus on the data that matters most to your business.
This was an essential improvement for our team, because while Quartile provides more information than ever before through our Portal, not every table inclusion or metric is immediately relevant. These filters and customizations give you more choices and streamline how you gather insights quickly.
You’ll now also notice a variety of historical comparisons throughout the Portal, enabling you to understand and forecast performance in greater detail than before.
With more channels, comes more options – and we wanted to make it way easier for you to make decisions. You’ll notice that our new UI more clearly communicates what you’re tweaking and makes it easier to find various adjustments through the Portal.
Added support text throughout the entire interface now also make it easier to understand what each setting does, what actions you’re able to take, and so much more.
Beyond the front-end adjustments we’ve launched, we’ve made a variety of backend and architectural adjustments to make the Quartile Portal faster, more secure, and serve as a foundation for future improvements.
“This update will open new doors for us to deliver more in the future. We're using this as an enabler for us to build a new version of our app with new features and improvements, stay tuned for the new releases soon!” - Tiago Leal, Director, Interfaces, Quartile
While some changes may seem small initially, everything was meticulously considered with one objective in mind: Improve the entire user experience for our customers, both now, and with future additions.
“We care so much about our user, and we wanted to show them how we could improve a well-known interface, without losing sight of what matters most to them. Our team is so excited to see their feedback once they start using it!” - Caio Spoladore, Lead Product Designer, Quartile
Log in today, enjoy our new look, and stay tuned – as this is just the start!
And feel free to reach out to your assigned CSM with any feedback or questions.