More people buy on Amazon than ever before, so why is it hard for many sellers to profit? The answer: rising seller costs, from cost-of-goods (including import shipping) to cost-per-click (CPC)..
More people buy on Amazon than ever before, so why is it hard for many sellers to profit? The answer: rising seller costs, from cost-of-goods (including import shipping) to cost-per-click (CPC)..
The adage of "what goes up must come down" has long been accepted as a basic fact of life, but in the age of cloud computing and online sales, economies of scale are often changing the game. In this..
As human beings we like to ponder how things began, especially things that ended well. Big Bang Theory or Adam and Eve? The chicken or the egg? Did Al Gore really invent the Internet? And of course,..
The profession of marketing has always been known for being both intensely competitive and intensely collaborative. Prior to Covid, many marketers relied on a wealth of conference opportunities to..
Sellers can now buy and optimize Sponsored Display ads on Amazon based on whether they were viewed.
Artificial intelligence (AI), machine learning (ML) and data-driven automation and optimization pop up in marketing materials for ad tech partners a lot, often promising outsized returns on..
Originally posted here https://www.wsj.com/articles/how-amazons-ad-business-could-threaten-google-and-facebook-1517157327
It’s easy to see how Amazon.com Inc. threatens the world’s retailers. But..
Amazon announced its latest revenues last week, reporting nearly $8 billion in "Other revenue" for Q2 2021, including advertising revenue, up 87% over the same period in 2020. From Q1 2021 to Q2..
Quartile is the world’s largest retail media optimization platform. Leveraging six patented machine learning technologies, the platform offers automated and optimized advertising services for over 5,300 global brands and agencies. With more than $2 billion in annual ad spend under management, Quartile empowers brands and sellers to achieve unparalleled success through strategic insights cutting-edge AI-driven technology.
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