The world of eCommerce advertising has seen a massive surge in recent years. With the increasing dominance of Amazon as a retail giant, it has become a crucial channel for brands and agencies seeking to maximize their marketing performance. At Quartile, we recognize the growing need for comprehensive, intuitive advertising tools that enable agencies to leverage the full potential of Amazon's advertising ecosystem. Quartile for Amazon Marketing Cloud (AMC) is a revolutionary solution that empowers brands and agencies to extract and utilize key insights from their Amazon PPC and DSP campaigns.
Launched by Amazon, AMC serves as a comprehensive platform for advertisers, offering unparalleled access to data from their pay-per-click (PPC) and Demand Side Platform (DSP) campaigns. This powerful suite provides cross-media insights, enabling sellers, brands and agencies to understand their performance at a more granular level.
With AMC, Amazon aims to inspire advertisers to explore beyond traditional sponsored product campaigns, promoting increased utilization of DSP, streaming, sponsored display, and more. These upper-funnel campaigns often present a perceived value challenge to advertisers. AMC seeks to dissolve these inhibitions by delivering deeper insights into different campaign types, ad formats, and cross-media dynamics. As a result, agencies can make more strategic decisions on ad budget allocation, investing more confidently in diverse Amazon ad products.
Such sa ophisticated tool, brings its own set of challenges. The platform is SQL-based, making it daunting for many advertisers to derive valuable insights from the vast data sets it offers. This is where Quartile steps in.
As the world’s largest retail media optimization platform, Quartile has been at the forefront of leveraging machine learning and data science to simplify eCommerce marketing. We've witnessed the struggle within the industry to deliver clear, in-platform AMC solutions and recognized an opportunity to bridge the gap.
Our portal now supports AMC functionality, giving users the flexibility to select from a list of preset queries, run or schedule these queries, and export the data. More importantly, you can visualize the results directly within our platform. This development marks a significant step towards making AMC more accessible and useful to agencies of all sizes.
For agencies, Quartile for AMC can be a game-changer. The granular insights offered by AMC are now at your fingertips, ready to be explored, understood, and leveraged to enhance your clients' marketing strategies.
With Quartile for AMC, the potential for innovative marketing strategies is immense. Agencies now have the power to take full advantage of Amazon's advanced advertising ecosystem and propel their client's performance to new heights.
As Quartile for AMC continues to evolve, we remain committed to helping agencies navigate the complex waters of eCommerce advertising. The future will bring more integrations, features, and improvements to our platform. We’re excited to continue our journey with you, and together, redefine the future of eCommerce advertising.
At Quartile, our mission is to make eCommerce advertising simple and effective. We are on a relentless quest to provide the tools that help agencies and brands get the most out of their advertising investment. By democratizing access to AMC and simplifying its use, we're taking a significant step toward achieving that mission.
Stay tuned for more exciting updates, and get ready to leverage Quartile for Amazon Marketing Cloud to take your agency's performance to new levels.