For enterprise retailers, increasing Customer Lifetime Value (LTV) is the secret ingredient for lasting success.
Our 2024 Retail Media Pulse Report reveals that top-performing enterprises don’t just rely on multi-channel strategies; they focus on maximizing efficiency across those channels to improve LTV and ROI.
The days of relying on a single retail media channel to reach customers are long gone. Enterprises are now using 5 - 6 channels on average to engage customers across various touchpoints.
But what truly sets successful enterprises apart is the level of integration and efficiency with which they manage these channels. In fact, 71% of enterprises satisfied with their retail media performance cite high levels of channel integration as a key success factor.
By managing these channels cohesively, and leveraging learnings from each platform to inform others, enterprises can improve the customer journey, drive higher LTV, and create more impactful campaigns.
To improve LTV, marketers must craft a full funnel strategy that encourages repeat engagement and builds a long-term customer relationship.
Understanding the benefits of each channel helps clarify their place in an extensive multi-channel retail media strategy.
Enterprises rank Search, Amazon, and Social as their most important platforms – and that's especially relevant for LTV.
Each platform also provides its own variation of customer data – so breaking down data silos and viewing performance, shopper behavior, and more in a cohesive manner is what drives budget efficiency.
When you have a clear understanding of how your customers buy from you, you can make more efficient budget decisions.
By reducing the amount of ad dollars allocated to customers already familiar with your brand, and crafting more personalized and optimized ads for that audience, you can reallocate more ad spend to focus on acquiring net new customers to your business, creating a flywheel effect.
We found that 73% of enterprises plan to increase their investment in Paid Search, 66% in Amazon, and 59% in Paid Social YoY. This doesn't even consider our findings that 50% of marketers across all segments plan to increase their spend in Q4 2024.
With 2025 shaping up as one of the most competitive years yet in retail media – savvy marketers will need an advantage.
It’s unsurprising then that 91% of enterprises are planning to integrate AI into their retail media strategies.
By adopting AI, enterprises can not only optimize campaigns but also create internal efficiencies by reallocating human capital toward high-level decision-making, letting AI handle data analysis and targeting.
But we found a significant gap between excitement for AI – and marketers' satisfaction with the solutions and tools available within media channels today.
That’s exactly why over 5,300 brands leverage Quartile to streamline operations, enable your team to focus on strategic tasks – and let AI-based automation manage bidding, targeting, and campaign adjustments in real-time.
AI-powered solutions like Quartile allow brands to analyze vast amounts of data, identify trends, and automate real-time adjustments to improve performance. This data-driven approach is key for improving LTV.
To learn more about how AI and multi-channel integration are driving retail media success, download the 2024 Retail Media Pulse Report today.