There’s no greater threat to toy brand loyalty than a parent’s fear of disappointing their child on Christmas morning. With news coverage of empty store shelves fanning the flames of anxiety, we see..
There’s no greater threat to toy brand loyalty than a parent’s fear of disappointing their child on Christmas morning. With news coverage of empty store shelves fanning the flames of anxiety, we see..
As e-commerce sellers execute on their 2021 holiday plans, many are now looking toward Q1 2022 strategy to ensure a solid start to next year. With new Covid variants like Omicron emerging, as well as..
It's Thanksgiving week, the lead-up to the biggest sales week in the year. Last year, Cyber Monday recorded the biggest online shopping day in U.S. history, and this year, brands and retailers are..
More people buy on Amazon than ever before, so why is it hard for many sellers to profit? The answer: rising seller costs, from cost-of-goods (including import shipping) to cost-per-click (CPC)..
Sellers can now buy and optimize Sponsored Display ads on Amazon based on whether they were viewed.
Artificial intelligence (AI), machine learning (ML) and data-driven automation and optimization pop up in marketing materials for ad tech partners a lot, often promising outsized returns on..
Amazon announced its latest revenues last week, reporting nearly $8 billion in "Other revenue" for Q2 2021, including advertising revenue, up 87% over the same period in 2020. From Q1 2021 to Q2..
Quartile is the world’s largest retail media optimization platform. Leveraging six patented machine learning technologies, the platform offers automated and optimized advertising services for over 5,300 global brands and agencies. With more than $2 billion in annual ad spend under management, Quartile empowers brands and sellers to achieve unparalleled success through strategic insights cutting-edge AI-driven technology.
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